Betsy Rubie
UI/UX Design + Branding + Art Direction

I am an UI/UX developer with a design background in Los Angeles with expertise in responsive design and development, branding, and email marketing.

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Work Experience

  • Web Application Developer
    2013 – Present
    Computer Science Corporation (CSC) – Woodland Hills, CA

    Lead the design and assist with code reviews, implementation and support of web applications.
    Design and maintain complex and responsive application user interfaces from wireframe to production.
    Work closely with other front- and back-end developers, offshore, and key stakeholders to create a polished visual experience that fully represents brand, market, and end-user requirements.
    Client: Farmers Insurance

  • Web Consultant
    2011 – 2013
    Farmers Insurance Group – Los Angeles, CA

    Develop front-end designs with intuitive functions and optimal user interface.
    Coordinate with developers to ensure technical feasibility and accurate design implementation throughout the project life cycle.
    Redesign existing content to optimize search and create a more contemporary user experience.

  • Associate Art Director
    2010 – 2011
    Healthcare Communications Group – El Segundo, CA

    Develop branded print and web collateral for recruitment and management of clinical research studies.
    Prepare files for prepress, preflight, color matching and manage print production deadlines.
    Photo sourcing and retouching to align with target demographic.
    Manage art department and staff of contracted designers and art directors.
    Clients: Major Pharmaceutical Companies

  • Lead Designer & Weekend Services Manager
    2009 – 2010
    Sign Image Inc. – Chatsworth, CA

    Conceptualize, design, produce and retouch promotional materials, brochures, logos, interior/exterior signage, exhibits and displays.
    Research and develop branding and marketing collateral for sales kits.
    Utilize project management skills to lead, develop, schedule, and communicate with clients and staff for weekend advertising campaigns.
    Clients: Toll Brothers, KB Home, D.R. Horton, Moss Properties

  • Studio Artist
    2007 – 2009
    G2 direct + digital – Burbank, CA

    Design and create compelling direct mail and email campaigns.
    Responsible for acquiring and re-creating images and logos, including image manipulation, enhancements and resizing. Organize and maintain digital library of images and fonts.
    Manage all studio operations and coordinate with Production Director and Account staff to ensure timelines and client satisfaction.
    Clients: Princess Cruises, Cunard Line, AAA, Adobe, Electronic Arts

  • Graphic Designer
    2006 – 2007
    Conwin Carbonic / LA Balloons – Los Angeles, CA

    Create print and e-newsletter campaigns for global events and company advertising.
    Redesign company website, and provide key recommendations and strategies relating to the company’s initiatives and marketing goals.
    Coordinate with vendors to ensure production quality, and quality control email marketing.


  • Certificate in Web Development and Administration
    2013 – 2014

    West LA College, Los Angeles, CA

  • B.A., Graphic Design, Minor in Psychology
    2002 – 2006

    Bradley University, Peoria, IL

  • Design Arts, Italian Art History and Language

    Scuola de Lorenzo de’Medici, Florence, Italy

*Code samples available upon request*

My Location

Culver City, CA

Mobile Number

(314) 265-1249

About Me

I love to work, so don't be shy, I am just an email away.

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© Betsy Rubie 2015